Short, practical mindset cards for young footballers aged 7 to 16, and for the coaches and parents who support them. Each one takes about 90 seconds.
Free beta for adults · 2 November to 13 December · No account needed in the app
Players freeze after one mistake. Nerves kick in before big games. The car journey home goes quiet. Grassroots coaches get little time and few tools for the mental side of the game, so it often gets left out. Football Mindset gives you one small, practical idea at a time.
Bite-sized cards written for their age, with versions for 7 to 9, 10 to 12 and 13 to 16. There's a simple cue word to remember on the pitch, a few steps to try, and a football quiz for fun. Their daily feed stops after 10 cards, so it's an app that knows when to put the phone down.
Ideas you can use at Saturday training: games to try, things to say, and a session builder that prints a ready-to-use A4 plan. Match day mode keeps the right card handy on the touchline.
Simple ways to help without adding pressure: what to say on the touchline, what to leave unsaid, and how to handle the car journey home.
One idea, one cue word, something to try. Swipe to see one card for each view.
“Mistakes happen. Your next action matters more.”
“Let them come down before you talk it through.”
“Help every teammate feel included and useful.”
Every card is based on published sport psychology research or official coaching guidance, and lists its sources.
Hi, I'm Rob, a grassroots coach based in the Midlands. I've coached football and rugby for many years, with players aged 6 to 16, alongside other grassroots coaches at lots of different levels. I've coached many neurodivergent children, with close family experience of ADHD, and I've often written individual development plans so every player gets the most from the game.
Football Mindset takes the mindset side of that coaching and turns it into short cards any coach or parent can use.
We're looking for grassroots coaches and parents to try the app free from 2 November to 13 December and tell us what works. It takes a few minutes a week, and your feedback decides what we build next.
Sign-up is for adults (18+) only. If you're a parent, you choose whether your child uses the app. We'll only use your details to run the beta and, if you tick the box, to tell you when the app launches. Read our privacy notice.
No. The beta is free.
No. The app needs no account and no personal details.
Players aged 7 to 16, with wording for each age group.
Rob, a grassroots coach in the Midlands, through IQ Coaching. See Made by a grassroots coach above.
